Eau de Edouard

Micro Influencers

Based on Industry Average of Engagement Rates to Propensity to Buy We estimate a *2.6% return on engagements to purchases.

- Estimating Revenue:  26,096 x 2.6% = 679 Purchases / PreOrders in 7 Day Period

- 679 * $74 USD = $50,246

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Total Estimated Impressions & Engagement Over 7-Day Campaign:

TikTok: 532K Impressions, 11K Engagements

Instagram: 318K Impressions, 15K Engagements

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Total Engagements: 26K

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Estimated Impressions / Engagement Per Post:

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@beautybyjulia:

Per Post:

•TikTok: 15,000 Impressions, 315 Engagements

•Instagram: 9,300 , 437 engagements

Over 7 Days Campaign:

•TikTok: 105,000, Impressions 2,205 Engagement

•Instagram: 65,100 Impressions, 3,059 Engagements

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@skincarewithsarah:

Per Post:

•TikTok: 18,500 Impressions, 388 Engagements

•Instagram: 10,440, 491 Engagements

Over 7 Day Campaign:

•TikTok: 129,500 Impressions, 2,716 Engagements

•Instagram: 73,080, 3,437 Engagements

@makeupbyemma:

Per Post:

•TikTok: 12,000 Impressions, 252 Engagements

•Instagram: 7,800 Impressions, 367 Engagements

Over 7 Day Campaign:

•TikTok: 84,000 Impressions, 1,764 Engagements

•Instagram: 54,600 Impressions, 2,569 Engagements

@naturallyglowing:

Per Post:

•TikTok: 20,000, 420 Engagements

•Instagram: 11,800, 555 engagements

Over 7 Day Campaign:

•TikTok: 140,000 Impressions, 2,940 Engagements

•Instagram: 82,600 Impressions, 3,885 Engagements

@freshfaces:

Per Post:

•TikTok: 10,500, 221 Engagements

•Instagram: 6,000, 282 Engagements

Over 7 Day Campaign:

•TikTok: 73,500 Impressions, 1,547 Engagements

•Instagram: 42,000 Impressions, 1,974 Engagements

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